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The start of a new era

MP News — February 27, 2022

The start of a new era

We have worked flat out with the team in the past couple of years, to help talents reach their goals. We’ve done this by giving them the best possible equipment and support. As it is known, motorsport is an expensive sport. This meant it could be difficult for drivers to provide funding for a complete season. We want to change this by approaching this matter differently. 

With a new branding, including a new logo and livery, we are entering a new era. We are bringing back Dutch glory by focusing on the color orange. In collaboration with Superrebel, we want to inspire new talents and build new relationships. Relationships that can give talents with a smaller budget a chance to prove themselves on track. The ambition of the team is to accelerate talent.

Accelerating talent

To accelerate
ac·​cel·​er·​ate |
To move faster: to gain speed
The car slowly accelerated.
The pace of change has accelerated in recent months.

The team was founded in 1994, and since that moment we have always had the same logo. A logo we have won races with, faced difficult times, and have won championships with. After 28 years it’s time for a new, fresh logo, which visualizes the beginning of our new era. An era where we want to support our talents on all fronts and thus accelerate their talent.

We have not only changed our logo and strategy, but we have also designed a completely new livery in collaboration with Bink Design. The livery is inspired by the triangular shapes in our new logo. The arrows visualize the previously mentioned speeding up. “I found the inspiration for this livery from older generations of MP Motorsport cars,” indicates Bink. “We really wanted to aim for a real, but modern style. One that completely fits the accelerating talent idea. The livery has to fit with the story behind the team and the new branding.”

You can find the new livery on our Formula 2, FRECA, and Formula 4 cars. Our Formula 3 team will again drive in the colors of Alpine, because of our good cooperation with the Alpine Academy. 

Join our mission

Together we will succeed in our mission to give talented people equal chances in motorsport. Let’s work together and make a change!

Get in touch with Jeffrey for all questions and information about the possibilities of working together with us.

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