MP Motorsport has entered into a multi-year partnership with Proforto, a leading Dutch supplier of workwear. The Nijmegen-based company will be MP’s Official Teamwear/Workwear Partner for the next three years. Not only will the Proforto logo be visible on the Dutch team’s single-seaters, but from this season onwards, all MP team members will be kitted out in official clothing designed and manufactured by Proforto.

The partnership between MP Motorsport and Proforto came about at lightning speed this winter, in keeping with the pace MP is accustomed to in motorsport, as in just four weeks, Proforto managed to develop and produce a completely new clothing line for the team. The result matches with the previous partnerships Proforto has established in sport, including in football and cyclo-cross, and is further testimony to why the company has grown to become the market leader in the Netherlands and Belgium within 12 years. Their market leadership now forms the foundation for future growth.

“We were hugely attracted by the global aspect of motorsport, as it fits well with our international ambition,” says Proforto’s CEO and co-founder Rik Burgersdijk. “By the end of this year, we will be active in five or six additional countries, and our eyes are already looking beyond Europe. MP’s racing calendar fits in perfectly with this – we will benefit greatly from the international network effect, that includes working with MP’s other partners. Furthermore, our slogan ‘For heroes’ aligns well with MP Motorsport’s talent development, as it’s wonderful to see how young drivers at MP develop into new heroes. We have entered into a long-term partnership with MP, so the team kit for the single-seater teams and MP’s karting team is just the first step – although it is wonderful that our product is visible straight away in the partnership.”

“We are absolutely delighted to have Proforto as our Official Teamwear/Workwear Partner,” said Maarten van Wesenbeeck, marketing manager at MP Motorsport. “Proforto is a truly Dutch company, just like MP Motorsport, but with an international reach. In terms of tangibility and visibility, you couldn’t imagine a better partnership – all our team members will feel comfortable in Proforto’s workwear, at least until 2028, from our team principal on the podium to the mechanic on the garage floor. We are all very impressed with the colourful look that Proforto will give us thanks to their new clothing designs.”

The new team kit, along with the Proforto logo on all of MP’s cars and trailers, will be the most eye-catching elements of the partnership, as they will give the workwear supplier enhanced visibility in FIA Formula 2, FIA Formula 3, FIA FREC, Eurocup-3, the F1 Academy and the Spanish Formula 4 Championship. The two will also collaborate on a content calendar for their respective (social) media channels. Furthermore, both parties plan to organise joint events that contribute to their relationship management and team building. These include visits to race weekends and the MP workshop in Westmaas, corporate karting events and the MP Two-Seater Experience. Proforto will also play a role in the business network that MP is building for all its partners.

Proforto is a fast-growing and ambitious online specialist in workwear, safety footwear and personal protective equipment. The aim of the Dutch-based company is to take the pressure off ‘real heroes’, as Proforto views its customers’ employees. Proforto stands out thanks to the largest online range, fast delivery and additional services such as printing and embroidery. Proforto has its own logistics centre and print shop for this purpose.